Behind Rola Wala’s phenomenal success lies a simple ethos: no compromise
Attention to detail has helped Rola Wala to develop from their street food stall beginnings in London to a growing estate of fixed locations in Spitalfields, Birmingham and Leeds. Earlier this year they signed a franchise deal to open shops in the Middle East. And it's got something to do with us!
At the heart of Rola Wala's experience is the food. Incredible ingredients sourced from small range of high quality local, national, and international suppliers – a balanced, healthy meal – fuelled by spice. Diners choose from a range of authentically spiced fillings laden with fresh salads and bursting with flavour, sharp pickles, herbs and greens, fresh chutneys, and crunch.
Danny Vilela, Operations Director, explains: “With up to 43 different ingredients in every roll, every single one of them must be the very best. We are incredibly proud of our food, we like to work with the producers, suppliers, and manufacturers that take the same level of care and attention to their products that we take to our cooking.”
He explains how working with Butt Foods has helped him make Rola Wala the best it can be: “The naan was the last piece of the puzzle to make this the most epic street food you can have. So we approached Butt Foods and talked to them about developing a sourdough naan – the first in the world, in fact. Because it’s a live-cultured naan, there’s a long fermentation process to achieve the best texture and flavour."
“As soon as we launched it, the results were pretty immense and sales went through the roof. Our customers love this sourdough naan.”
For David Williams of Butt Foods, this is a perfect example of what Butt Foods are exceptional at – providing insight-led bakery solutions that exceed customer expectations. “We’re delighted to work with Rola Wala and we share their passion for perfection and ambition to create the best possible products for consumers. Developing the sourdough naan wasn’t easy, but by adopting a spirit of ‘no compromise’ we’ve created a product we’re both really proud of."
To read more of our chat with Danny, download our Rola Wala case study.
At Butt Foods, we take pride in providing innovative, insight-led bakery solutions exclusively for foodservice clients. If you'd like to discuss your own requirements with us, please get in touch.