The Indian Food Market is diversifying and take consumers with it
In general terms the Indian restaurant market is developing into three sectors, which we might call 'old school', 'premium' and 'new wave'.
A new style of Indian is beginning to take hold. 'Premium' and 'new wave' segments have more in common with each other than with the larger 'old school' sector; some of the premium operators (like JKS Restaurants, who run Gymkhana, Trishna and Hoppers) are also venturing into the new wave segment.
In the same way that our enthusiasm for new dining experiences fuelled the growth of Indian restaurants in the first place, now both 'premium' and 'new wave' segments are attracting diners ever-hungry for something different.
Butt Foods makes it our business to identify trends and develop products that helps our customers keep ahead of their competitors. Our new Sour Dough Naan recipe is now available to order through central foods!